A lot of people in Nigeria either ask, or imply that I must be big in my own country and get surprised when I say they have absolutely no clue who I am unless they’re especially interested in Afrobeat. That number in Norway is extremely small. Though the Fela tribute concert I went to in Bergen during the Felabrations indicated that if properly promoted, Afrobeat could actually get a fair following here. I noticed names of different bands being noted down on phones all around me to be looked up on Spotify, so maybe one day more than the 15 or so Afrobeat enthusiasts will know the name Lioness Oyinbo, my family and friends not counted.
I got discovered by Nigerians and was invited to Nigeria to develop my music. This couldn’t have happened in Norway and possibly not that easily in the UK, where I experienced that being a white Afrobeat artist was just that little bit awkward. So Nigeria was the only place I could really develop.
My reply to those people who ask if I’m big back home is that “I’m an African, Nigerian export” and I’m proud to say that I am. Now, I am accepted as the white Afrobeat singer everywhere, simply because I, musically speaking, come from Africa. My music is being played on all continents, but mainly on African outlets. I hope to be played on mainstream radio stations in Europe, America, Asia and Australia one day, but this is something many African artists alongside me are dreaming of. And if I were to choose between one or the other, I’d rather be on an African radio station playlist among the big names that I admire than be on a mainstream station playlist whilst the people of Africa are don’t want anything to do with my music.
So there you have it guys. As an artist, I’m one hundred per cent African and proud of it.