Why I love and identify with L’Occitane en Provence

Disclaimer: L’Occitane is not paying me to write this post. I do it out of love and gratitude.

L’Occitane en Provence is a French personal care, beauty and cosmetics brand founded in 1976 by Olivier Baussan. However, in those days it was a far cry from the International stores which are so popular today. In fact, Olivier Baussan started his business selling essential oils in an open air market in Provence. The first actual store opened in 1978 in Provence and in the 1990s L’Occitane saw International expansion. Today L’occitane shops can be found in over 90 countries in North and South America, Africa, Asia and Europe.

The products are organic, not animal tested and plant based except for beehive products that are used in the manufacturing process. L’Occitane is also practicing traditional ways of cultivating and harvesting ingredients and in the making of the products themselves.

Most ingredients are sourced directly from Provence though the popular shea butter series containing shea butter is purchased directly from women groups in Burkina Faso as Fair Trade.

I love L’Occitane for several reasons. First of all, the products are nice and my skin loves them. And using them makes me feel beautiful and refreshed.

Secondly, L’Occitane makes their products accessible to blind people. I remember the first time I was in a L’Occitane store in London getting quite emotional because picking up a product and being able to read what was inside it was a completely foreign and beautiful experience to me.

Thirdly, I support what the L’Occitane foundation (La fondation D’Enterprise L’Occitane) is doing. Namely to support visually impaired people and the economic emancipation of women.

L’Occitane works with NGOs to reduce avoidable blindness, particularly, but not exclusively in Burkina Faso. But they also do other things to empower visually impaired teens, such as running perfume schools every year for visually impaired teens from all over the world in Provence. If only I had known when I was a teenager…..

I have always loved the brand because of their accessibility efforts, but I’ve only recently started using it for almost every part of my beauty routine. I wasn’t aware of just how good all the products where, how much the company supported causes I have passion for and I thought it the price tag was high. However, having recently been to an L’Occitane members evening at the L’Occitane store in Oslo, I found out that it wasn’t as bad as I thought. Plus I really don’t mind my money going to this company.

I also like the friendly treatment I received from the L’Occitane staff at this member’s night. They advised me on what my skin needed Rather than telling me I needed a million products because they needed to sell. I came away with a lot of shea butter products.

As an artist who works in Africa, is blind and working on setting up a foundation to help blind people in Nigeria with education tools, L’Occitane is the kind of company I dream to one day be one of the faces of.

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